Blog Post

Hashtag And the Third Level of Communication

February 26, 2013

By Ahmad Sufian Bayram

3 min

What’s a Hashtag?

A hashtag is a pound sign (#), but it’s also used to categorize messages, keywords, and topics. A hashtag provides a means of grouping; since one can search for the hashtag and get the set of messages that it connotes.

These hashtags allow you to assign a topic or a trend to your post that others – who are talking about the same problem – can quickly find and respond. You can easily have access to activities and updates from people and organizations that you are interested in. Most social networking sites are in real-time so you can make sure that everything is up-to-date.

The hashtag phenomenon has been critical especially considering how these tags can be used to organize content and debates between larger groups of people. Moreover; it allows people to hold an open conversational session about a particular topic. Hashtags are distinguished for their click-to-go feature in the sense that they redirect you to a new page that displays all the tags related to that specific topic with a click.

The Three Levels of Communication

The first level of communication was powered by the old web; via which you could only observe the information, but you are not able to modify or respond to them.

The second level is about the communities, participation, and peering. Easy-to-use tools are consistently proliferating the internet and are evolving into a global, living, and networked web. These tools have become the basis that paved the way for the emergence of the social media and the platform.

This social form is still mostly operated by centralized weak links. Users connect to each other to share their own or others’ creative expression. But this form becomes more isolated day after the other.

The third level would be built on the same second level tools but it would be open and decentralized stronger links where the hashtag can play a key role, and we need to consider that the missing jigsaw here is not just in increasing the audience, but in increasing the communication transactions between them.

Decentralized social network 

Groups in the sharing communities like Facebook are isolated because of their weak links that these groups could get larger or might shrink, but they cannot merge or interact with each other even if they shared the same topics. This may be because communities are more close than open in their shape and accessibility. The interactive communication channels inside these communities are available only amongst (Individual-Groups) and (Individual- Individual); all of which know each other. These communication channels work by tools such as posting, sharing, and tagging
However; the world of sharing economy is no longer driven by platforms but rather by complex ecologies that often combine communities. Take this for an example: the Arduino business environment that is being developed in a way that is not relying on any single platform or group.

To sum it up, the solution here for the isolation in the same social network, is with the decentralization tools like Hashtag that could help the social networks to solve the problem of the isolated groups without any infringement of privacy when people have the flexibility to either limit it to only predetermined and specific persons or make it available for public view and reap the benefit of the hashtag.

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